The House of Serrae - Built on Skin, Scent & Intention
Serrae began with a simple observation: fragrance was rarely created with skin in mind.
Traditional perfumes often prioritised projection over comfort, alcohol over care and intensity over intimacy. Beautiful in the air, yet harsh on the skin.
Years ago, as Nafs London, our founder began experimenting with water-based perfumery, searching for an alternative to alcohol-heavy formulas that often felt drying, overpowering and impersonal.
What started as curiosity soon became commitment. A commitment to doing things differently.
Learning the Craft
Through countless formulations, testing and refinement, Nafs London grew into a community of conscious beauty lovers. Each launch brought a deeper understanding - of ingredients, skin chemistry and how fragrance truly lives on the skin.
Along the way, the brand gained recognition, including being featured in Tatler Magazine, marking an important milestone in its journey.
But growth brings clarity. With experience came a new vision - one that called for greater refinement, deeper storytelling and a more elevated identity.
The Birth of Serrae
Serrae emerged from that evolution.
Not as a departure from the past - but as its natural continuation.
A house designed to reflect the maturity of the craft behind it.
Every element was reimagined and guided by one principle: intention.
Made in London and designed for the modern beauty ritual, our scents combine conscious formulation with sensorial elegance - where skincare meets fragrance.
Serrae continues to grow - with new fragrances, new formulations and future innovations in development. But our purpose remains unchanged.
To create fragrance that feels intimate.
To honour craft over excess.
To build a house rooted in quality and quiet confidence.
Every person who wears Serrae becomes a part of it.
This is not just our story.
It is a story still being written.